Daniel Tamas

Take action and start chasing your dreams as no one else will do it for you!

Month: October 2015

How to pick your ad server

For the past 7 years the web gaming industry has seen its ups and downs and most of the times it had something to do with monetisation. Given that a lot of the mini gaming content is web based, most monetisation strategies involved using advertising to get the most out of every user. In these 7 years I’ve had the chance more than once to test a lot of systems, agencies, strategies, methods and schemes all related to online advertising.

Since we started IDEA Studios, one of my personal areas of interest was how to get more money out of our users using established systems and ad agencies. This meant getting into the digital advertising world and testing ad delivery systems like OpenX, Google DFP, BuySellAds, Webspectator, AdOcean and a few more I won’t mention for this post’s length sake in order to use the one that fitted our needs the most and here are my findings and tips when choosing a certain technology for delivering your digital advertising:

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Take action and start chasing your dreams

I have never been one to wait for life to provide me with the right opportunities. For everything I have done so far, I’ve hustled and I have dived head first, I’ve made my mistakes but used them to get me closer to what I wanted. And what I wanted is today a success.

Together with my high school mate, I’ve setup what is now one of the largest indie gaming companies in Romania, Idea Studios, and went from being two young entrepreneurs with high hopes to now three ambitious shareholders owning three successful companies (Idea Studios, Transylgamia and Jellycs). Moreover, we are overseeing a team of over 50 talented game developers and monetization experts and over 500 games that are enjoyed by millions of users all over the world on a monthly basis.

I’ll be honest. It’s been a rough road, with many sacrifices and ups and downs. But, at the same time, there have been countless satisfactions, learning opportunities and I have met wonderful people along the way, people that have helped and inspired me. That is why I have chosen to share my experiences as best as I can in the lines that will be filling my new digital home.

But this blog comes with a warning: I won’t pretend I know everything and have the perfect advice for every situation. On the other hand, I have had the privilege of experiencing the trials and tribulations every entrepreneur goes through when starting a business and the challenges of growing it bit by bit to the point of making it successful. There is no universal recipe, and I will let you in on what resources I’ve used and what has helped me along the way in the hope that you might find some valuable tidbit that you can personalize and apply to your business.

As the popular saying goes, great things come to those who wait, BUT even greater things come to those who act. So whatever your idea is, whatever business you are developing, the moment for putting your plans into action and start chasing your dreams is now.

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